Port Southern is a new, up-and-coming men’s clothing brand based out of High Point, N.C. Founded by Steven Beck and Jeremy Hiatt, Port Southern launched its pineapple logo in 2008. The two southern gentlemen set out to achieve their dream of creating a fine men’s clothing line while embracing three important ideals: first, their pride for the South and their hometown, next, a desire to better their community and last, the hope of creating an elite clothing line of men’s essentials.

"Growing up, I was told to look my best, which is something that stuck with me and has always been important. Through Port Southern I am able to help others look their best and show pride for the South by providing high- quality traditional Southern clothing," Hiatt said.

While the company is still relatively new, the goal is to create the finest polo-style shirt on the men’s clothing market. More items, including women’s wear will join the line soon. The partners merchandize their products through college ambassadors that represent the company at select events throughout the state, including the steeplechase tailgate circuit.

Port Southern, in partnership with the High Point Community Foundation, also spreads southern hospitality to those in need.

"Port Southern was created to show pride for the South and to create true quality clothing. Our whole company really encompasses our message which is fine clothing with southern hospitality," Beck said.

Port Southern menswear may be found at Leinwand’s in nearby Elizabethtown, less than an hour’s drive from the Cape Fear River, or online at portsouthern.com.