Chic confections showcased at the Shuga Shak

by Cole Dittmer
Wednesday, February 13, 2013

Staff photo by Allison Potter 

The Shuga Shak offers handmade sweets and floral bouquets from the owners of Flower and Flour at the Landscapes Unique property on Oleander Drive.


Once a small shack to house landscaping materials and plants, Landscapes Unique recently welcomed the Shuga Shak Chic Confections — the retail extension of Flower and Flour bakery — to its campus on Oleander Drive.

Started by co-owners Bryan Williams and David Reid five years ago, Flower and Flour developed as a way for the two to combine their loves of decadent French baking and unique floral arrangements. Operating mostly as a confectionary company for large events, Williams said he and Reid wanted a small retail space where their clients could grab smaller servings of their sweets on an everyday basis. When he noticed that the small shack next to the Landscapes Unique design studio was not being used, Williams knew he had found just the right location and pitched the idea to Landscapes Unique owner, Tracy McCullen.

“We always knew it had to be a very small space because with the big orders we get we didn’t want to worry about keeping a large store fully stocked,” Williams said. “I told Tracy a lot of our clients are his clients, too, and that he would be surprised at the amount of overlap.” 

After a trial run during the Christmas holiday season, Williams and Reid saw there was a demand for their cupcakes, macaroons and decorated sugar cookies on a smaller scale because the shelves would be empty by 3 p.m. every day. 

Williams said he sometimes orders one or two ingredients from numerous vendors to get the best. Williams takes special pride in the meringue filled macaroons, for which he said they spent three years developing the recipe. 

While the Shuga Shak will feature holiday-themed desserts like sugar cookies with luscious red lips and red macaroons for Valentine’s Day, Williams said he is also excited about the times between holidays when he and Reid can experiment with different flavors and desserts. 

“It’s going to be all things you could not get anywhere else unless you travel to … Atlanta or New York,” he said. 

Williams said he insists his customers try samples. When the weather is warmer, he said he plans to host small tasting events outside in the landscape vignettes Landscapes Unique is creating around the Shuga Shak. 

The Shuga Shak is now open from Wednesday to Saturday, 11 a.m. to 5 p.m. and from 1-5 p.m. on Sunday. The website is updated with weekly menu items. Visit www.shugashak.com

email cole@luminanews.com 


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